It all starts with content…
Well before a website project is launched, we invest a great deal of time into in many interdependent content management disciplines such as the content audit, content governance guidelines, the content migration, and even detailed editorial calendars. This ensures the website copy is not only relevant and on-brand, but also directly speaking toward your targeted personas throughout the sales cycle.
What is content strategy?
Drawn from our sea of up to date content, a strategy tailored to fit your needs with precise messaging principles, our expert guidance report for a path of success will be derived from what is it that you want to achieve and how to take full advantage of the opportunities given.
This path simply put, will walk you through on what content should be exploited and on which platform and for what duration of time. Everyone of these pathways will be monitored by analytical software so we can learn how each content interacts with your customers or clients.This gives us feedback on how to further improve our plans.